FRISKY History: Adi Dumitra keeps Conversions rolling strong

Lauren Krieger

Adi Dumitra’s long running Conversions continues bringing fresh underground to the forefront.

Adi Dumitra’s Conversions is a long running FRISKY favorite, a show that has continued to impress with its creative selections, absorbing story lines, and deep explorations of sound. For 9 years, Adi has been releasing monthly mixes on FRISKY, with a long line of guest DJs joining him to showcase the various depths of the underground. Representing the Romanian scene with full force, Adi has been releasing tracks under his Only Records, Snejl Recordings, and Get Slow labels, keeping a pulse on the latest tracks and producers, and producing a constant stream of fresh music for the rest of the world.

I was excited to catch up with Adi to talk about the history and future of Conversions:

What started your desire to have a radio show?

Around the 2000’s I was running a couple of radio shows on various channels like DI.FM and a local FM radio. As i have been listening and following FRISKY since a lot of time, in 2006, I decided to stick to a single monthly show, and that is when I approached the crew and asked for an open monthly slot. The desire? I supposed it is the love for music and the chance to showcase a lot of tracks I released with my record labels (Only Records, Snejl Recordings and Get Slow), plus some of the artists and producers I had the chance to work with and not only. I believe it’s a very solid platform which is constantly growing ever since, so i am really happy to be part of it.

What brought you to FRISKY?

The platform itself, the variety of artists and music featured there and also the Frisky team which was always a pleasure to work with.

Take us through the process of creating your show every month.

Running 3 record labels since 10 years now is not only a hard job, but rewarding at the same time. We get a lot of demos from all over the world, so some of the times I like to pick a few and include them in my first hour. Besides that, I listen to a lot of music, and tracks that capture my attention are put aside so when the time comes I save myself a couple of days in studio and mix them down together. Even though my radio shows sound a bit different to what I regularly play in clubs, it is still reflecting my own musical taste 🙂 Every month, I am also picking up my guests for the second hour of the show, and these are mainly artists under my labels, but also up and coming DJ’s I believe need a bit of promotion in any way possible.

How do you think your style and techniques have changed since the beginning?

It has been a long journey 🙂 Back when I started, it used to be the age of trance of progressive house, but deep inside I am a techno fan, so I guess right now I still keep a line of melody in my mixes, trying to blend this with the dubby techno bits that always make my days.

How has having a show on FRISKY effected your life and career as a DJ?

As a monthly show, it keeps me busy, being in constant search for tracks I want to feature in my shows. Apart from that, I used to run regular club nights under CONVERSIONS, having my guests invited at both radio and nights. It was, and keeps remaining one of the ways music not only connects people, but gives you the chance to spread the feeling all around the world through Frisky’s waves.

The next episode of Conversions is airing March 14th @ 4PM EST – be sure to tune in! In the mean time, catch up with 9 years of exceptional electronic vibes:

Listen Now: Conversions