Progrezo Records produces a clear vision of forward thinking electronic music through art and sound.
In the overpopulated world of underground electronic record labels, Progrezo Records stands out with their selective choices of releases, combined with artwork that perfectly captures the essence of their style. With an aura of mysticism blended with eclectic sounds that cover a range of genres, Progrezo Records finds success by staying true to their core throughout every process. Established in 2007, they have a solid catalog of releases on vinyl, CD, and digital, featuring notable artists that include UNKLE, Alex Dolby, Anthony Pappa, and Pole Folder, as well as standout up & comers such as Gare Mat K, Daniel Mehes, Ievgeniy Kozlov, Allan Mille, and many more. Their Progrezo Sounds show on FRISKY has been airing since 2008, and features the same commitment to quality, creativity, and spirit as the rest of their efforts, with distinctive guest mixes and solid representation from Gare Mat K.
I caught up with Guillermo Rivadeneira, CEO of Progrezo Records, who gives us some great insight into the world and work behind the label.
What inspired the beginning of Progrezo Records?
The beginning of Progrezo Records was a conception since early days at school, having discovered a wide range of music from Kraftwerk and Depeche Mode to Front 242, Nitzzer Ebb, Orbital, Chemical Brothers and Underworld to name a few, feeling immediately involved to it and the necessity to support – show out – all that we wanted to express.
Initially Progrezo was thought as an underground party concept supporting local talents in the natal Bogota, headed in a one-night abandoned house, that means the use of “z” instead of “s” or double “zz” that represents along with the “o” a vinyl over turntable. Logo and brand name started as Progrezo Musik, but unfortunately here in Buenos Aires we haven’t a photo or sticker to show it. (Hahaha)
How would you describe Progrezo Records? What sets you apart?
I would describe Progrezo as a forward-thinking family of talented producers and artists around the world, who propose avant-garde music stuff supported by strong visual designs with a clear message far from a popular or massive concept as you can hear on every new release, radio show and label showcase. The things that sets us apart are without doubt our own music style and visual concept. It is the pinnacle and foundation of everything we do, from releases and artworks to life-style.
What are the different roles you each contribute to the label?
The different roles each of us contribute to the label are A&R for label releases and new talents, Art Dept. for Visual Concept and Artworks, Press and Booking management for press info and booking artists – label showcases, Marketing and Promotion Dept. for everything related to upcoming releases/released and Accounting for sales.
What are the greatest challenges you think record labels are currently facing?
The greatest challenges record labels are facing nowadays are to show out quality music in a solid format, of course it depends the kind of record label we are taking about, because there are two quite different sides of the coin. In one side the Underground world that every day becomes more solid and characteristic, and in the other side the Overground or mainstream that are the ones who in some point will take off the train, but not all for sure.
For the underground labels it is a challenge to call attention with a new release, because resources are not enough to get a decent spot, or investment that probably will never come back, that means that the label must have focus on how to ring the bell of magazines and webzines to get a review in case that the music producer isn’t at top of the iceberg. In the end most underground labels should manage themselves straight to get support by world’s top DJs, their charts, feedback and comments.
What is the best part of running an underground electronic music label?
The best part of running an underground electronic music label is that everyone related to the imprint is making, producing and telling a personal story of life, and that kind of pure air brings you clear and unlimited fresh ideas to move on.
How does hosting a show on FRISKY contribute to the label’s goals?
Having a show on frisky has contributed Progrezo Records to show out what we do and the way we feel electronic music. We have had the opportunity to guest not only well known artists such as John Acquaviva, Loco Dice, Stellios Vassiloudis, Italoboyz, Stefano Greppi, Phunk Investigation, Tone Dept, Timo Garcia, Phunk Investigation, Kruse & Nuernberg and Franklin De Costa to name a few, but to show out and support some of the tomorrow’s best talents and label producers who are building their names within the first-class music industry as Gare Mat K, Alex Dolby, Giorgio Roma, Jeff Bennett, Kazell, Home Video, Pole Folder, Fractal Architect, Dubfunk, Mario Pasul, Radek K, Ievgeniy Kozlov, Alan Mille, Dipaziv, Damne, Daniel Mehes, Gigi Squillante, Steve Sai, Tell Her and Caleb Weiss among others.
What is coming up next for Progrezo Records?
About the projects we are working on, there are some sweet news on the pipe.
On past year Hernan Cattaneo released his Balance 026 2xCD album featuring one of our label tracks “Ivory Street – Modjo (Andy Arias Remix). That remix hasn’t been released yet, that means we are setting up things to get a massive release including another huge remixes that surely will round top DJ’s pools and music charts.
Upcoming releases include some original eps, remixes and mini albums from Gare Mat K (Frequenza, Progrezo, Baroque, ZYX, BPitch Ctrl Pool), Paul Adam (Natura Viva, King Street), David Ennio Minor (Mobilee), DeFeo & Gigi Squillante, Dipaziv, Damne, Alex II Martinenko and Marcel Dope to remember someones.
In the meantime our Autumn release due out over the 21th September week, will feature a sick tracks selection in two dedicated packages for techno/melodic techno lovers and the ones that goes in the train a bit more calm down emotion with deep-house stuff.
As expected, we are getting back to vinyl pressing. Sweet news coming up…
A huge thank you to Guillermo for the insight! Progrezo Sounds has been a long-running FRISKY show with a fantastic group of guest DJs airing every month. Check out the back catalog & start listening now!: