FRISKY Welcomes New Director of A&R: Paul Sawyer

Lauren Krieger

Paul Sawyer adds a new role to his expansive industry experience as Director, A&R for FRISKY

In our quest to always be bringing the best Underground Electronic Music in the world, FRISKY is excited to welcome a new addition to our global team: Paul Sawyer.

Based in the UK, Paul has been a staple within the industry since the early 90’s. Touring for 10 years as a DJ and promoting events globally, his recent ventures have taken him towards running his label Krafted and releasing his own music on a long list of labels including Toolroom, Balkan Connection, Armada, Juicy Music, Suffused, Pineapple Digital, Dino Audio, Particles and most recently Steyoyoke & Pure Progressive. He regularly writes articles for a number of magazines including IUMAG, Zone Magazine and DMC World Magazine and has curated his Textures show on Frisky since February 2017.

His wide spectrum of experience in the electronic music industry has given him a outlook and appreciation for the small things which matter most: communication and connection. With an aim to connect FRISKY’s global audience with the best established and groundbreaking artists, Paul will be bringing in a wave of featured DJs that listeners are going to be very excited about. Stay tuned and get ready for the next level of FRISKY.

You can learn more about Paul Sawyer from the awesome chat we had for FRISKY Talk 003 and read on below to get a quick glimpse into his thoughts about his new role at FRISKY:


What has been your experience with FRISKY & what do you feel sets FRISKY apart?

I’ve been an avid follower of Frisky since it launched and have listened to the shows daily ever since, so when I was initially asked to curate a show, I was so excited. Now to be a part of the Frisky team is a real honour. I’ve had various conversations with everyone on the team over the last year and have also had the pleasure of dj’ing at Frisky’s event at the 2017 ADE. Frisky has been the one place that I have gone to, to listen to the music that I love and also seek out new music for my sets. I often copy track lists and buy tracks from those lists for myself to use. So the consistency of the music is paramount when you’re looking for quality underground house music.

What do you enjoy most about being a part of the electronic music industry?

The best thing for me is meeting people and growing my friendship circle. I have met so many great people over the years that I have stayed friends with all over the world. This would never have happened if I wasn’t doing what I do in the music industry.

What are you excited about bringing to this role?

I cannot wait to bring more artists to the Frisky brand. There are so many artists that I speak to and have had dealings with during my time in the industry that I know will bring great shows to the station to compliment the shows that are already being broadcast 24/7. It’s exciting to be a part of the Frisky team’s aim to be the leading underground station globally.

Thank you Paul!


Tune into the latest episode of his show Textures:

Listen Now: Textures