TLDR: Darin Epsilon talks about setting goals, balancing social media, and making it in a tough industry.
Darin Epsilon’s passion for the music has taken him from an unknown bedroom DJ to a worldwide headliner, owner of successful label Perspectives Digital, host of popular show Perspectives on FRISKY, and inspiration to aspiring DJs and producers around the globe. We got a chance to catch up with him to get some insight into his methods and the experiences that have brought him to where he is today.
We’ve seen you rise from an up-n-comer to a global ‘brand name’ in just about under a decade. This was no doubt due to your hard work and persistence, but can you shed some light into some trials and challenges you faced along the way and how you overcame them?
This industry is a very difficult one and it’s easy to make the wrong decisions or lose focus. My best advice would be to set clear goals for yourself and stick to them as much as possible. Also, I can’t stress the importance of working with the right people. There’s a quote that goes something like “You are the average of the five people you spend the most time with.” Lastly, don’t be afraid to fail because you will inevitably face failure and rejection hundreds of times throughout your career. It’s the only way to really learn from your mistakes.
You also use social media well – which is something we feel other DJs could learn from you. Any tips for navigating social media feeds to promote yourself?
Great question! I would suggest sticking with the 4 major websites (Facebook, Twitter, SoundCloud, YouTube) and make sure they’re all working together and being updated regularly. Write your posts at the start of the day or before bedtime for best results. Also be aware that Facebook uses complex algorithms to determine which posts make it onto other people’s news feeds. There are literally tens of thousands of resources and articles on the internet that can explain it much better than I can.
Do you have any advice for up & comers when it comes to promotion vs. creative output?
Well, it all starts with a good product. This principle applies not just to music but to every artist and entrepreneur in general. All the promotion in the world is useless if you’re not providing the best possible product or service to consumers.
At the end of the day, we’re musicians and we’re here to make music.
Prioritize your time and make sure that creating music is your main focus. It’s easy to get distracted with all the social media and devices we have available at our fingertips, but now there are even apps you can download to help manage your time more effectively.
Let’s talk about your record label, Perspectives Digital.
The label is my way of giving back to the scene. I get a ton of satisfaction out of promoting and getting behind artists that I really believe in. I’ve signed hundreds of tracks by everyone from the up-and-coming bedroom producers all the way up to the global superstars.
Is there anything you would have done differently if you could do it all again? In other words: what’s your biggest regret?
I wouldn’t change a thing. If I did, then who knows if I’d still be where I am today. It’s all been a continual learning process for me.
What accomplishments are you most proud of?
Reaching 1 million plays on SoundCloud was a huge milestone for me, especially considering that I knew absolutely nobody when I started DJing at age 17. Becoming a resident for Insomniac, the largest promoter in North America, was another big one. Signing my tracks to Sudbeat, Renaissance, and Hope Recordings was definitely very satisfying, as well as being named one of the winners in John Digweed’s last international DJ competition in 2011.
What’s the best gig you ever had? Additionally, what’s the worst?
Best show I ever had was back in 2007. It was my first international gig and was held at a car garage in the middle of Siberia! 1500 Russian clubbers and ravers all surprisingly managed to fit inside.
Worst gig I ever had was Denver or San Francisco. They happened very close together and I seriously thought about quitting altogether.
What do you do to unwind / relax?
I enjoy watching movies and immersing myself in someone else’s reality. Spending time with friends and family is usually a good way to unwind. Starcraft has also proven to be an excellent time-waster. Must be the Asian in me I guess.